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A Look at the Minor Programme
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What Students Can Expect
Study and work with colleagues from all over the world and get in touch with experts and professionals from both the business and academic world. From the first week you can expect to meet with professionals who have helped to create and shape the field of City Marketing.
The Amsterdam University of Applied Sciences works from the philosophy that the best way to learn about business is to do business. In this programme we take things a step further by putting you to work in an international team that will work on a project case connected to actual businesses.
Communication Training & Insight
Study and practice communication visually, digitally, academically and professionally. From workshops on essay writing to giving show-stopping presentations, learn how to communicate your ideas clearly and succinctly.
Travel to Business Conferences
Cases for the clients will begin during the Paris Launch in October. From this moment on, we have international teams of students investigating from multiple places in Europe. During the Mid-term Congress in Barcelona, participants present and share their provisional solutions. In December final presentations will be presented at the Winter Conference. in Amsterdam
Working at a Distance
Integrate various applications and digital tools so that you can learn to work efficiently and effectively in “the cloud”. Also, learn a bit about transnational communication and get to grips with topics such as networks, social media.
Creativity & Lateral Thinking
Exercise your creative side by “getting out of the box” and learning the basics of visual language through film making, creating content for the web and learning by doing. At the IVCF you get out of the classroom and into the city to gain new perspectives on business and management.